[News Brief – April 18, 2025] — The ongoing U.S. tariffs on Chinese imports, with most goods facing a 145% tariff hike and some products reaching over 200%, have severely disrupted trade. This has caused a dramatic surge in prices and tight restrictions on goods imported from China, including gua sha wholesale industry, which are now facing significant challenges.
According to incomplete statistics, Gua Sha purchase volumes between China and the U.S. have dropped by more than 60%, with previously agreed-upon transactions also being paused due to tariff impacts. This has left many Gua Sha factories and intermediaries, especially those primarily serving the U.S. market, struggling to stay afloat.
Given that tariff sanctions are unlikely to be lifted anytime soon, the ongoing disruption to China-U.S. trade is expected to persist for a considerable period. As a result, shifting focus to other markets has become a necessary and inevitable strategy. Among all potential markets, Europe stands out as the most valuable trading target after the U.S.
In fact, even one to two years before the tariff sanctions, we noticed a gradual shift in the Gua Sha wholesale market away from the U.S. According to our order records, the proportion of orders from the U.S. region has been decreasing by more than 10% annually, while demand from Europe and the U.K. has steadily increased.
This trend may be related to the stabilization and saturation of the U.S. market. In recent years, Chinese Gua Sha brands aggressively expanded into the U.S. market, flooding it with a vast quantity of products that quickly filled nearly all existing demand. Since Gua Sha products are not fast-moving consumer goods, these products have not been able to be consumed quickly, leading to a shrinking market share in the U.S.
It’s not just Gua Sha products — all Chinese sellers are now shifting their attention to other consumer markets. After all, the U.S. accounts for only around 10% of China’s total annual export volume.
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