[News Brief – May 04, 2025] — China’s Gua Sha tool exports have hit a record high in the first quarter of 2025, signaling growing international interest in traditional Chinese wellness practices. According to the latest data from the General Administration of Customs, exports of Guasha-related health products rose by 35% year-over-year, with particularly strong growth in North American and European markets.
Analysts attribute this surge to the viral spread of Gua Sha across global social media platforms such as TikTok and YouTube, which have introduced millions of consumers to the practice and its core philosophy of natural, holistic therapy. Among the most sought-after items are Guasha tools made from jade, crystal, and stainless steel—materials valued for both their aesthetic appeal and therapeutic functionality.
“Our orders to the U.S. and Germany—before the recent tariff complications—nearly doubled,” reported a sales manager from a Gua Sha manufacturing plant in Dongguan. This export boom has significantly fueled the factory’s growth and production output.
Moreover, globally recognized brands have begun incorporating Guasha tools into their product offerings, either as part of bundled skincare sets or as standalone items. Retailers such as Sephora, Ulta Beauty, and even Audi have contributed to boosting Gua Sha’s visibility in the international market by leveraging their brand influence.
Experts believe the global popularity of Gua Sha not only reflects the successful internationalization of Traditional Chinese Medicine (TCM) but also opens a new pathway for small and medium-sized Chinese enterprises to blend cultural heritage with economic opportunity.
